SPF, DKIM and DMARC are published and the From domain aligns with SPF or DKIM
One-click unsubscribe headers and a visible unsubscribe link are in marketing mail (Gmail requires both for senders of more than 5,000 messages a day)
Spam rate in Google Postmaster Tools stays below 0.1% and never reaches 0.3%
Inactive subscribers are suppressed on a schedule
New sending domains or IPs are warmed gradually
Signup forms use confirmed consent and bot protection
- [ ] SPF, DKIM and DMARC are published and the From domain aligns with SPF or DKIM
- [ ] One-click unsubscribe headers and a visible unsubscribe link are in marketing mail (Gmail requires both for senders of more than 5,000 messages a day)
- [ ] Spam rate in Google Postmaster Tools stays below 0.1% and never reaches 0.3%
- [ ] Inactive subscribers are suppressed on a schedule
- [ ] New sending domains or IPs are warmed gradually
- [ ] Signup forms use confirmed consent and bot protection