Subject line and preview text read well together and fit mobile
From name and reply-to address are correct and monitored
Personalization tags have fallbacks
Every link works and carries the right UTM tags
Images have alt text and the email reads without images
Unsubscribe link and a valid physical postal address are present, as CAN-SPAM requires for commercial email
Segment and exclusions are correct, including recent purchasers if needed
Offer terms, dates and codes are tested
Rendering checked in Gmail, Outlook and Apple Mail on mobile and desktop
Send time is set in the audience's time zone
A second person approved the final version
- [ ] Subject line and preview text read well together and fit mobile
- [ ] From name and reply-to address are correct and monitored
- [ ] Personalization tags have fallbacks
- [ ] Every link works and carries the right UTM tags
- [ ] Images have alt text and the email reads without images
- [ ] Unsubscribe link and a valid physical postal address are present, as CAN-SPAM requires for commercial email
- [ ] Segment and exclusions are correct, including recent purchasers if needed
- [ ] Offer terms, dates and codes are tested
- [ ] Rendering checked in Gmail, Outlook and Apple Mail on mobile and desktop
- [ ] Send time is set in the audience's time zone
- [ ] A second person approved the final version