Product launch checklist

- [ ] Launch tier is agreed
- [ ] Positioning and messaging are approved
- [ ] Website pages, docs and pricing are updated
- [ ] Sales and support are briefed with an FAQ
- [ ] Announcement email, blog post and social posts are scheduled
- [ ] Press and analyst outreach is timed
- [ ] Tracking for launch traffic and signups is in place
- [ ] A post-launch review date is set