- One lowercase naming convention is documented
- Allowed values for source and medium are listed
- A shared builder is the only way links are made
- Internal links never carry UTMs
- Campaign names include date or ID that matches the ad platform
- Monthly audit of source and medium for stray values
UTM governance checklist
- [ ] One lowercase naming convention is documented - [ ] Allowed values for source and medium are listed - [ ] A shared builder is the only way links are made - [ ] Internal links never carry UTMs - [ ] Campaign names include date or ID that matches the ad platform - [ ] Monthly audit of source and medium for stray values