Paid search

• Bidding and scheduling 1
• Competitive analysis 1
• Bidding 1
• Targeting 1
• Conversion tracking 1
• Account diagnostics 1
• Account audits 1
• Ad policy 1
• Budget management 1
• Landing pages 1
• Keywords and search terms 1
• Google Ads optimization 1
• Ad copy 1
• Network settings 1
• Keyword management 1
• SaaS 7
• Ecommerce 12
• Local businesses 8
• Home services 6
• Founder 8
• Agency owner 14
• PPC manager 12

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  Ad Schedule Planner from Conversion Data

  Turn a Google Ads day and hour export into an ad schedule proposal, conversion rate and CPA per day and hour block, blocks with enough data

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  Auction Insights Reader

  Compare two periods of a Google Ads auction insights export to show which domains entered, left or grew in the user's auctions, using

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  Bid Strategy by Conversion Volume

  For each Google Ads campaign, read 30 days of conversions, cost and value next to the goal, say which bid strategy family fits, which

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  Geo Performance Exclusion Review

  Review Google Ads performance by location, compute CPA and conversion share per location from the report, check the location option

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  Google Ads Call Tracking Plan

  Plan which Google Ads call conversion actions a business needs, pick a minimum call length from its own call log, and list setup steps and

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  Google Ads Change History Review

  Line up a Google Ads change history export against daily performance around a drop, list the changes made in the window before it, and rank

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  Google Ads Wasted Spend Audit

  Run a weekly audit of a Google Ads account that finds spend with no conversions, irrelevant search terms and budget leaks, then drafts

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  Policy Limited Ads Review

  Sort a Google Ads ads and assets export by review status and policy details into disapproved items to edit, Eligible (limited) items that

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  PPC Budget Pacing Planner

  Check month to date Google Ads spend against the monthly budget, project month end spend per campaign from the current daily rate, and

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  PPC Landing Page Message Match Review

  Score how well each paid search ad group's keywords and ads match the landing page it sends traffic to, and list fixes ranked by spend

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  Pre-launch Negative Keyword List

  Before a new Google Ads Search account launches, turn the business's offer, what it does not sell and a keyword idea list into themed

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  Quality Score Component Diagnoser

  Find Google Ads keywords with low Quality Score, name the component rated Below average (expected CTR, ad relevance or landing page

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  Responsive Search Ad Copy Builder

  Write a full set of responsive search ad headlines and descriptions for one ad group that fit character limits, cover distinct angles and

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  Search Partners and Display Leakage Review

  Review Search campaigns' network settings and a by network performance split to show what Google search partners and the Display Network

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  Search Term Keyword Promoter

  Read a Google Ads search terms report, pick the converting terms to add as exact or phrase match keywords and the costly non converting

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