Search ads launch

Per new campaign
  1. 1

    Write keyword and negative lists

    Keyword lists

  2. 2

    Responsive Search Ad Copy Builder

    Write ads per ad group

  3. 3

    PPC Landing Page Message Match Review

    Check message match

  4. 4

    GA4 Event Tracking Plan

    Verify conversion tracking

  5. 5

    Google Ads Wasted Spend Audit

    First-week waste audit

# Search ads launch
- [ ] 1. Write keyword and negative lists
- [ ] 2. Write ads per ad group (https://mktgbots.com/bots/rsa-ad-copy-builder/)
- [ ] 3. Check message match (https://mktgbots.com/bots/ppc-landing-page-message-match/)
- [ ] 4. Verify conversion tracking (https://mktgbots.com/bots/ga4-event-tracking-plan/)
- [ ] 5. First-week waste audit (https://mktgbots.com/bots/google-ads-wasted-spend-audit/)
- [ ] tracking verified
- [ ] negatives applied
- [ ] budget pacing set

Sources

  1. About responsive search ads - Google Ads Help