Win-back and retention quarter

Quarterly
  1. 1

    Define lapse rules and segments

    Segments

  2. 2

    Win-Back Email Sequence Writer

    Write win-back sequence

  3. 3

    Review Theme Digest

    Mine reviews for reasons people leave

  4. 4

    Email Deliverability Health Check

    Check deliverability before sending to old contacts

# Win-back and retention quarter
- [ ] 1. Define lapse rules and segments
- [ ] 2. Write win-back sequence (https://mktgbots.com/bots/winback-email-sequence-writer/)
- [ ] 3. Mine reviews for reasons people leave (https://mktgbots.com/bots/review-theme-digest/)
- [ ] 4. Check deliverability before sending to old contacts (https://mktgbots.com/bots/email-deliverability-health-check/)
- [ ] sequence live
- [ ] holdout group kept
- [ ] results reviewed after 30 days