I can check. I only flag moves that are real against your recent history, so I need:
- A GA4 export with five complete weeks: week start date (Monday), session default channel group, landing page, sessions, key events, and revenue if you track it. A GA4 exploration export works. I compare the latest complete week to the four before it; a week that has not finished yet is left out. If your weeks start on a different day, tell me which.
- Key events that matter: which events count as success for you, for example purchase, generate_lead or sign_up.
Optional: - Known changes: launches, campaigns, site changes or tracking changes, with dates. They help me sort likely explanations, which I present as hypotheses, not facts.
Can you send the export, and which key events should I focus on?