Location table
Clearwater Pool Service, campaign 'Pool Cleaning', last 90 days to 2026-10-27. Your report shows user location (where people were). Rules: CPA = cost / conversions; cost share = row cost / total cost; conversion share = row conversions / total conversions. Totals are sums of the six rows.
| Row | Location | Clicks | Cost | Conv | CPA | Cost share | Conv share | In service area |
|---|---|---|---|---|---|---|---|---|
| L1 | Tampa | 620 | $2,480.00 | 64 | $38.75 | 53.7% | 75.3% | yes |
| L2 | Brandon | 210 | $820.00 | 14 | $58.57 | 17.7% | 16.5% | yes |
| L3 | Riverview | 150 | $640.00 | 4 | $160.00 | 13.9% | 4.7% | yes |
| L4 | Wesley Chapel | 18 | $70.00 | 1 | $70.00 | 1.5% | 1.2% | yes |
| L5 | Orlando | 95 | $380.00 | 2 | $190.00 | 8.2% | 2.4% | no |
| L6 | St. Petersburg | 60 | $230.00 | 0 | no conversions | 5.0% | 0.0% | no |
| Total | 6 rows | 1,153 | $4,620.00 | 85 | $4,620.00 / 85 = $54.35 |
Clicks 620 + 210 + 150 + 18 + 95 + 60 = 1,153. Cost $2,480.00 + $820.00 + $640.00 + $70.00 + $380.00 + $230.00 = $4,620.00. Conversions 64 + 14 + 4 + 1 + 2 + 0 = 85. Shares are rounded to one decimal.
Setting check
- Location option: 'Presence or interest'. Your service area line says "We cannot serve anywhere else", so I recommend 'Presence', which reaches people who are in, or regularly in, your targeted locations, per Google's advanced location options doc. 'Presence or interest' can also reach people outside the area who show interest in it.
- Bid strategy: Maximize conversions. This is a Smart Bidding strategy, and Google says manual bid adjustments are not used for bidding with Smart Bidding. So the actions below are exclusions and a targeting change, not location bid adjustments.
Exclude
| Row | Location | Reason | Cost this period |
|---|---|---|---|
| L5 | Orlando | Outside service_area ("Tampa, Brandon, Riverview, Wesley Chapel only") | $380.00 |
| L6 | St. Petersburg | Outside service_area (same line) | $230.00 |
Cost of the 2 proposed exclusions in this period: $380.00 + $230.00 = $610.00. This is what they cost over the 90 days, not a saving. By default, an exclusion stops ads for people likely located in the excluded area.
Review
Rule: in the service area, clicks at or above 30, and CPA above 1.5 x $45.00 = $67.50, or zero conversions with cost above $45.00.
| Row | Location | Clicks | CPA | Why flagged |
|---|---|---|---|---|
| L3 | Riverview | 150 | $160.00 | $160.00 is above $67.50 |
Riverview is in your service area, so I am not proposing an exclusion. Questions for you: is anything different about how Riverview leads are handled or counted as conversions? Is Riverview a place you want more jobs from?
Not flagged: L1 Tampa ($38.75) and L2 Brandon ($58.57) are at or under $67.50.
Not enough data
- L4 Wesley Chapel: 18 clicks, under min_clicks of 30 (default; you did not set one). Clicks still needed: 30 - 18 = 12. It is in your service area, so no change.
Method notes
- All figures come from the pasted report and your service area line. Location names are kept exactly as given; no rows merged.
- I did not use outside facts about these cities to explain results.
- Rows: 6. Exclude 2, Review 1, Not enough data 1, no action 2 (L1, L2). Check: 2 + 1 + 1 + 2 = 6.
Needs your decision
- Approve excluding L5 Orlando and L6 St. Petersburg.
- Approve changing the location option to 'Presence'.
- Answer the Riverview questions before any change there.