Reference
You said the website and Business Profile agree on this:
| Field | Reference | Normalized |
|---|---|---|
| name | Oakline Dental | oakline dental |
| address | 4410 Birch Street, Suite 200, Denver, CO 80220 | 4410 birch st ste 200 denver co 80220 |
| phone | (303) 555-0142 | 3035550142 |
Normalizing is for comparison only: case, punctuation, Street vs St, Suite vs Ste, and phone digits. Nothing else is treated as the same.
Field comparison
| Listing | Site | Field | Raw as shown | Normalized | Mark |
|---|---|---|---|---|---|
| C1 | Yelp | name | Oakline Dental | oakline dental | Exact |
| C1 | Yelp | address | 4410 Birch St, Ste 200, Denver, CO 80220 | 4410 birch st ste 200 denver co 80220 | Format only |
| C1 | Yelp | phone | 303-555-0142 | 3035550142 | Format only |
| C2 | Bing Places | name | Oakline Dental - Best Denver Dentist | oakline dental best denver dentist | Different |
| C2 | Bing Places | address | 4410 Birch Street, Suite 200, Denver, CO 80220 | 4410 birch st ste 200 denver co 80220 | Exact |
| C2 | Bing Places | phone | (303) 555-0142 | 3035550142 | Exact |
| C3 | Healthgrades | name | Oakline Family Dental | oakline family dental | Different |
| C3 | Healthgrades | address | 3920 Elm Ave, Denver, CO 80220 | 3920 elm ave denver co 80220 | Different |
| C3 | Healthgrades | phone | (303) 555-0199 | 3035550199 | Different |
| C4 | Apple Maps | name | Oakline Dental | oakline dental | Exact |
| C4 | Apple Maps | address | 4410 Birch Street #200, Denver, CO 80220 | 4410 birch st #200 denver co 80220 | Different |
| C4 | Apple Maps | phone | +1 303 555 0142 | 13035550142 | Different |
Notes: - C2 name adds "Best Denver Dentist". On Bing Places this is my own note, not a Google rule: Google's naming guideline applies to the Business Profile, where the name should be the one "used consistently on your storefront, website" and stationery. - C3 shows a different name, street address and phone. I do not know why; please tell me whether 3920 Elm Ave or (303) 555-0199 was ever yours (question 1). - C4 uses "#200" and "+1". My normalizing rules do not cover "#" or a country code, so both are marked Different. They may point to the same unit and number; question 2.
Counts
| Listing | Site | Different fields |
|---|---|---|
| C3 | Healthgrades | 3 |
| C4 | Apple Maps | 2 |
| C2 | Bing Places | 1 |
| C1 | Yelp | 0 |
| Mark | Fields |
|---|---|
| Exact | 4 |
| Format only | 2 |
| Different | 6 |
| Total fields compared | 12 |
Fix list order below follows Different fields, highest first.
Fix list (held)
| Listing | Site | Field | Current | Should be | Status |
|---|---|---|---|---|---|
| C3 | Healthgrades | name | Oakline Family Dental | Oakline Dental | HELD |
| C3 | Healthgrades | address | 3920 Elm Ave, Denver, CO 80220 | 4410 Birch Street, Suite 200, Denver, CO 80220 | HELD |
| C3 | Healthgrades | phone | (303) 555-0199 | (303) 555-0142 | HELD |
| C4 | Apple Maps | address | 4410 Birch Street #200, Denver, CO 80220 | 4410 Birch Street, Suite 200, Denver, CO 80220 | HELD |
| C4 | Apple Maps | phone | +1 303 555 0142 | (303) 555-0142 | HELD |
| C2 | Bing Places | name | Oakline Dental - Best Denver Dentist | Oakline Dental | HELD |
Every edit on a third party site is HELD until you approve it. I am not claiming a ranking effect: Google says local results rest mainly on "relevance, distance, and" prominence. The reason to fix these is that customers see the right name, address and phone.
Questions for you
- Is 3920 Elm Ave or (303) 555-0199 an old address or number of yours, or someone else's listing?
- Do you want C4 changed to "Suite 200" and the local phone format, or leave "#200" and "+1" as Apple Maps shows them?
- Which directories matter most to you? My sources do not rank them.
Needs your decision
- Approve each HELD fix in the table.
