Keywords reviewed
Account: Fernhill Dental, Austin. Last 30 days. Cutoff: Quality Score 5 or lower. Quality Score is a keyword level diagnostic on a 1 to 10 scale. It is not an input to the ad auction, so these fixes target what the components measure, not the score itself.
| Row | Ad group | Keyword | Match | QS | Below average components | Impr. | Cost |
|---|---|---|---|---|---|---|---|
| K1 | Implants | dental implants austin | phrase | 4 | Exp. CTR | 3,200 | $1,240.00 |
| K2 | Implants | tooth implant cost | phrase | 3 | Exp. CTR, Ad relevance | 2,100 | $860.00 |
| K4 | Emergency | emergency dentist austin | exact | 5 | Landing page exp. | 1,900 | $940.00 |
| K5 | Emergency | same day dentist | phrase | 4 | Ad relevance, Landing page exp. | 800 | $310.00 |
Not reviewed: K3 'implant dentist' (QS 7, above the cutoff). Reviewed: 4 keywords. Cost of reviewed keywords: $1,240.00 + $860.00 + $940.00 + $310.00 = $3,350.00.
Component counts
Counted from the table above, using Google's status label "Below average": - Expected CTR: 2 (K1, K2) - Ad relevance: 2 (K2, K5) - Landing page experience: 2 (K4, K5) - Total: 2 + 2 + 2 = 6 Below average ratings across 4 keywords.
Fixes by ad group
Ordered by cost at stake, meaning the summed cost of the keywords that share the component in that ad group.
| Order | Ad group | Component | Keywords | Cost at stake | Fix |
|---|---|---|---|---|---|
| 1 | Implants | Expected CTR | K1, K2 | $1,240.00 + $860.00 = $2,100.00 | The current headlines ('Fernhill Dental Austin', 'Gentle Family Dentistry', 'Book Online Today') don't mention implants. Add the headline 'Dental Implants in Austin' (25 characters), which answers K1, and pair it with a clear offer line once you give me one, for example [ADD: implant consult offer]. |
| 2 | Emergency | Landing page experience | K4, K5 | $940.00 + $310.00 = $1,250.00 | The final URL is the home page, and your landing notes say it has no emergency hours above the fold. Check: send these keywords to a page that shows emergency care and your Saturday hours (8 am to 1 pm) at the top. If no such page exists, that is a page to build. |
| 3 | Implants | Ad relevance | K2 | $860.00 | 'tooth implant cost' asks about price, and no headline mentions implants or cost. Add 'Tooth Implants in Austin' (24 characters). Your notes say there is no implant pricing on the home page, so do not write a cost headline until there is a page with pricing; see Needs your decision. |
| 4 | Emergency | Ad relevance | K5 | $310.00 | 'same day dentist' has no matching headline. 'Same Day Dentist in Austin' (26 characters) fits only if you do offer same day visits. Your input does not say, so please confirm. Otherwise move K5 to its own ad group once you have a same day offer. |
Headline counts are characters including spaces, computed by script. Limit used: under 30 characters, per the instructions.
Not scored
- K6 'teeth whitening austin' (Whitening): the score shows '--', with 40 impressions and $18.00 cost. A blank score usually means too little traffic, so there is nothing to diagnose yet.
Method notes
- Components are read exactly as exported. The Quality Score number did not drive any fix.
- Costs are from your 30 day report. No cost reduction is promised; better component ratings show that ads and pages match the search more closely.
- Landing page findings come only from your landing notes. I did not open the pages.
Needs your decision
- Approve the new headlines before anyone edits ads.
- Confirm whether you offer same day visits (K5).
- Decide whether to build an implants page with pricing and an emergency page, or to point these ad groups at existing pages.