Program rules
Bluebird Auto Glass, Denver. Service: windshield replacement and chip repair. Sender: Marcus, owner. Trigger: job marked complete in your shop software. 1. Ask every customer whose job is marked complete, not only the ones you expect to be happy. No survey or "rate us first" step that sends only high ratings to Google: Google's Maps content policy prohibits discouraging negative reviews or selectively soliciting positive ones. 2. No incentives. Your input says "Incentive: none". Keep it that way: the FTC rule at 16 CFR Part 465 bans incentives conditioned, expressly or by implication, on a review with a particular sentiment, and Google's policy prohibits offering anything in exchange for a review. 3. No staff or family reviews. Do not ask Bluebird employees or their relatives to review the business. 4. Neutral asks. The messages ask for a review, not a rating, and do not suggest wording. 5. Consent. SMS goes only to customers who ticked the text box at booking. Email addresses were collected for receipts with "marketing consent not asked", so the email is drafted but on hold (see Needs your decision).
Timing
| Message | Who | When |
|---|---|---|
| SMS request | Customers who ticked the text consent box | Same day the job is marked complete (default) |
| Email request, hold: confirm consent | Customers with a receipt email, only if you approve | Next morning after the job is marked complete (default) |
| SMS reminder | SMS recipients who did not click the link | 3 days after the request (default), once |
Your input says the software "can tell who clicked the link but not who reviewed", so the reminder goes to people who did not click. Timing values are defaults; give me your preferred send times and I will use them.
Messages
Counts computed by script on the text shown.
SMS request
Bluebird Auto Glass: your windshield job is done. We ask every customer to review us: https://g.page/r/bluebird-auto-glass-example/review Reply STOP to opt out
159 characters including spaces and the link. Guide: under 160 (our working guide for a short text, not a carrier rule).
Email request (hold: confirm consent) Subject: Your Bluebird Auto Glass windshield job
Hi [ADD: customer first name],
Thank you for choosing Bluebird Auto Glass for your windshield replacement or chip repair. We ask every customer for a Google review, because it helps us see how we did.
If you have a minute, please tell others about your experience on Google, whatever it was: https://g.page/r/bluebird-auto-glass-example/review
Thank you, Marcus Owner, Bluebird Auto Glass
Body: 58 words, excluding the subject line and the link. Guide: under 90.
SMS reminder (3 days later, non clickers only)
Bluebird Auto Glass reminder: we ask every customer to review their windshield job: https://g.page/r/bluebird-auto-glass-example/review Reply STOP to opt out
157 characters including spaces and the link. Guide: under 160.
Messages: 3. Each names Bluebird Auto Glass, says why we ask, has the review link once and starting with https://; both texts carry "Reply STOP to opt out".
Compliance checklist
| Rule | Result | Where |
|---|---|---|
| Everyone who meets the trigger is asked | Pass | Program rule 1; Timing |
| No gating or sentiment filter | Pass | Rule 1; no survey step |
| No incentive tied to a review | Pass | Rule 2; incentive: none |
| No staff or family reviews | Pass | Rule 3 |
| No request for 5 stars or set wording | Pass | All 3 messages |
| SMS only with consent | Pass | Text box ticked at booking |
| Email consent | Open | Needs your decision |
| Review link exactly once per message | Pass | All 3 messages |
Needs your decision
- Email consent: customers gave an email for the receipt, and marketing consent was not asked. Decide whether a review request fits what they agreed to, or run SMS only. The email stays on hold until you decide.
- Copy and list: approve the 3 messages and who receives them. I do not send anything; your shop software or texting tool sends after you approve.