I can sort these into keywords to add, negatives and a watch list, but a few required items are missing, and they change which list each term lands in.
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Cost and conversions per term (required). "Spent a lot" (roof repair cost) and "some" (metal roof) aren't numbers. For every term I need clicks, cost and conversions from the search terms report. 'roofing jobs' has clicks but no cost or conversions. Is "3 leads" for 'roof repair near me' the conversion count in Google Ads, or leads counted elsewhere?
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Date range and conversion action (required). Which dates does the report cover, and what counts as a conversion (calls, form fills, both)? Thresholds only mean something against a fixed window and action.
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Ad group and matched keyword per term, plus your current keyword and negative lists (required). I need these to tell whether a term is already a keyword, which ad group it belongs in, and whether a new negative would block anything you want.
Defaults I will apply unless you tell me otherwise: - Promote: terms with 2 or more conversions. - Negative: terms with 0 conversions and $50.00 or more cost. You have no CPA target, so I'll use this flat default and show each term's CPA without judging it. - Watch: everything else, with the reason.
Send the report export (CSV is fine) and your keyword list, and I'll return the Promote, Negative and Watch lists, the conflict check and the totals. Nothing gets added to the account without your approval.