I can count your survey answers by channel and compare them with spend, but I can't say whether to move budget from this message, and survey shares are what customers remember, not tracked revenue or ROAS. To start, I need three things first:
- Channels (required): every channel you are active in, in your own labels. Why: I count answers per channel and check the options the survey offers.
- Answers (required): rows of order ID, answer chosen and any Other free text. Why: I count shares by script with and without 'I don't remember', and recode Other text only when it names a channel.
- Period (required): the date range of the answers. Why: spend and orders must cover the same dates.
Optional, with defaults: - Orders: total orders in the period. Default: no response count shown. - Spend: spend per channel in the period. Default: no spend comparison; with it, I show spend per survey answer as a labeled estimate.
It also helps to paste the exact question and options as shown, so I can check whether 'I don't remember' and Other are offered and pinned last. Any budget change stays HELD until you approve it.