Google Analytics 4
30
Audit a Google Tag Manager container for duplicate and broken tags

Audit campaign URLs and source/medium against a UTM convention

Compare first touch, last touch and linear attribution on conversion paths

Create a custom GA4 channel group for AI assistant referrals

Diagnose "(not set)" and unassigned traffic in GA4

Filter internal and developer traffic out of GA4

Flag weekly GA4 anomalies by channel and landing page

Set up cross-domain tracking in GA4

Write a GA4 event tracking plan from business goals
- Requested

Audit client account access and remove stale users
- Requested

Audit Shopify and GA4 purchase tracking for gaps
- Requested

Build a marketing mix model brief with data requirements
- Requested

Build an executive marketing dashboard with five or fewer KPIs
- Requested

Calculate customer acquisition cost by channel
- Requested

Calculate LTV to CAC and payback period
- Requested

Compare referral traffic from AI assistants in GA4
- Requested

Design an incrementality test for a channel
- Requested

Detect bot traffic spikes in analytics
- Requested

Explain a month-over-month traffic change to leadership
- Requested

Export GA4 to BigQuery and write starter queries
- Requested

Find SKUs with high traffic and low conversion
- Requested

Forecast next quarter leads from pipeline history
- Requested

Plan server-side tagging
- Requested

Reconcile ad platform conversions with backend revenue
- Requested

Set up consent mode v2 with a consent management platform
- Requested

Set up GA4 key events and create Google Ads conversions from them
- Requested

Set up Search Console and GA4 linking with Looker Studio blending
- Requested

Track video and scroll engagement in GA4
- Requested

Write a UTM builder sheet with locked values
- Requested

Write a weekly KPI email for a leadership team
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